We’re excited to share that our branding project for Watersedge has earned a prestigious spot in the Best Design Awards by DesignRush. Recognised in the Best Logo Designs Created by Australian Agencies category, this accolade showcases the creativity and dedication of our team and reinforces our commitment to impactful branding.
Our mission for the Watersedge project was to create a logo and branding design that conveyed “accessible luxury” for all audiences. As a branding agency based in Sydney, we set out to develop an identity that would resonate with diverse target markets. By defining a clear brand persona, we aimed to design a logo and visual identity that felt inclusive and approachable, capturing a premium feel that appeals to everyone.
The logo design for Watersedge was carefully crafted to reflect the unique essence of the brand’s location. Our team at The X/OVER Agency, a Sydney-based design agency drew inspiration from the area’s natural beauty and historical charm to create a logo that stands out while harmonising with Watersedge’s identity. Inspired by the tranquil landscapes and scenic waters, we designed a logo that was elegant yet welcoming. This approach to branding design allowed us to capture the serene beauty of Watersedge, ensuring adaptability across different customer touchpoints.
As a branding agency, we know the importance of understanding the target audience. For Watersedge, we analysed market data to identify key customer profiles, each with unique preferences. By creating a flexible and fluid brand persona, our design agency ensured that the branding would emotionally connect with a variety of demographics. This approach enabled Watersedge to position itself as a luxury brand accessible to everyone, fitting seamlessly into various customer applications.
The Best Design Awards by DesignRush are well known for celebrating exceptional design talent and innovation. Being featured in the Best Logo Designs Created by Australian Agencies is an honour that validates our team’s passion and expertise. It also strengthens our reputation as a leading brand agency in Sydney, dedicated to creating compelling and effective brand identities.
DesignRush launched these awards to recognise the skill, hard work, and vision of branding and design professionals. Winning this accolade is a reminder of our commitment to excellence in logo design and branding. As a top-tier branding agency in Australia, we constantly strive to innovate and elevate brand experiences for our clients.
Whether you’re starting out or looking to refresh your brand, partnering with an experienced branding agency is essential. Effective branding goes beyond creating a logo; it requires understanding your brand’s personality, target audience, and market positioning. Our Sydney team specialises in translating brand values into a cohesive visual language that resonates with audiences and leaves a lasting impression.
Choosing the right design agency can have a significant impact on your brand’s success. From logo design to comprehensive branding strategies, we’re here to help brands stand out and connect with their audience meaningfully. If you’re ready to elevate your brand, our branding agency in Sydney offers the expertise, creativity, and strategic approach you need.
Recognition from DesignRush strengthens our passion for creative design and reminds us of the impact effective branding can achieve. We’re eager to help more brands tell their stories through beautiful, purposeful, and accessible branding design. Thank you to the DesignRush team for this honour, and congratulations to all the talented agencies featured in the Best Design Awards!