This article delves into our approach to building Apricity’s brand identity from scratch—designing a sophisticated aesthetic, developing a seamless e-commerce experience, and creating a social media presence.

In today's competitive market, where countless products vie for consumers' attention on physical shelves and virtual e-commerce platforms, the importance of effective packaging design cannot be overstated.

In the dynamic world of e-commerce, the role of branding stands as a pivotal element that can either propel a business to success or leave it struggling in a crowded marketplace.

We are thrilled to announce that our team has been awarded the highly commended recognition at the 2022 ANZ Transform Awards in the category of Best Visual Identity from the Food and Beverage Sector.

We are thrilled to announce that The X/OVER Agency has achieved a remarkable accomplishment by taking home silver at the prestigious 2022 ANZ Transform Awards.

We are delighted that our Watersedge branding project has been featured in the Best Design Awards by DesignRush for The Best Logo Designs Created by Australian Agencies category.

A business or brand’s website is where potential customers spend the majority of their time before committing to a product or service.

Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same.