The X/OVER Agency collaborated with OK & Co to develop a brand identity deeply rooted in sustainability and environmental inspiration. We began by understanding the client’s mission to create products that not only serve their customers but also have a positive impact on the planet. Every aspect of the brand identity was thoughtfully designed to reflect a commitment to eco-consciousness, from natural colour palettes to earthy textures, echoing elements found in the natural environment. This approach ensured that the brand’s visual language aligned with OK & Co's dedication to sustainable practices and appealed to environmentally-minded consumers.

In addition to visual elements, we incorporated sustainability into the packaging and material choices, selecting eco-friendly options that minimised waste and left a minimal carbon footprint. Working closely with OK & Co, our team created a brand that was authentic and transparent, with messaging that highlighted the company’s values and commitment to the environment. This holistic approach helped OK & Co position itself as a leader in sustainable products, resonating with customers who value brands that take real steps toward a better planet. Through this partnership, The X/OVER Agency helped craft a brand identity that is not only beautiful and impactful but also a powerful advocate for environmental sustainability.