headspace Australia
Developing an engaging campaign to raise awareness about responsible gambling for the Australian youth.
Services Engaged
Project Details
Working closely with headspace Campbelltowns’ Community Engagement & Development Officer, Clinical Services Manager and members of the Youth Reference Group to develop a storytelling strategy.
The Client
headspace is the National Youth Mental Health Foundation providing early intervention mental health services to 12-25 year olds. headspace strives to provide young people with the tools to support their mental health, physical health (including sexual health), struggles with alcoholism and drug addiction services, as well as their careers and study support.
The coloured shapes represent ‘a lot going on’. The way they are used throughout the applications creates a calm space for young people.
Source: headspace brand policy and guidelines
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With an emphasis on accessible design, our branding and animation teams worked hand-in-hand to ensure every visual element was both appealing and meaningful. This collaborative effort resulted in an immersive campaign that aligned with Headspace’s mission, promoting mental health awareness in a way that felt approachable, impactful, and true to each person’s lived experience.
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The Outcome
A full motion graphics and content catalogue to promote their campaign across a range of owned channels.
The final delivery of assets were designed to advocate for an issue affecting millions of Australian youths, and envoke an emotion response from those who need support.