Our team at The X/OVER Agency collaborated with Future Classic to art direct, design, and animate official lyric videos for a variety of their talented artists, including G-Flip, Basenji, Tkay Maidza, and Wafia. Each lyric video was developed with a tailored approach, aligning with the unique style and persona of the artist. By diving into each artist's genre, visual style, and target audience, we crafted bespoke concepts that brought their music and lyrics to life, enhancing the emotional connection with fans. Through careful attention to each artist’s branding, we ensured that the videos not only supported their creative vision but also strengthened their presence within the music scene.

For every lyric video, we focused on delivering a cohesive visual experience that mirrored the artist’s identity and campaign design. Our design team developed distinct colour palettes, typography, and graphic styles for each project, ensuring that each video stood out while feeling authentically tied to the artist's brand. We then worked through the motion execution, creating fluid, dynamic animations that amplified the rhythm and energy of each song. From G-Flip's edgy, bold aesthetic to Wafia’s introspective, soft tones, each lyric video was crafted to draw viewers in, showcasing the artist’s individuality in an engaging way.