Francom, a leader in business solutions partnered with The X/OVER Agency to elevate their digital presence and enhance brand storytelling.
Services Engaged
Project Details
The project encompassed a complete website redesign and redevelopment, the creation of a 3D banner loop, and content development for case study interviews. Our goal was to deliver a seamless and visually engaging digital experience that would reflect Francom’s expertise and industry leadership. A key challenge in this project was the need for a fresh and cohesive brand across digital platforms while maintaining the essence of Francom’s legacy.
The Client
Francom offers a comprehensive range of adaptable solutions and systems specialising in franchising, debt collection, legal, finance and compliance.
Visit the Francom website
Given the limited existing brand assets, we explored ways to inject new visual elements into the User Interface that Francom could adopt for future branding efforts. We refined their typography, proposed a fresh colour palette with soft gradients, and developed custom iconography that accurately represented their service offerings. Animated icons were strategically integrated throughout the website to add a fourth dimension to the brand, making the user experience more engaging and interactive.
The end result was a sleek, modern website that not only looked visually appealing but also functioned seamlessly across devices. By optimising site speed and responsiveness, we ensured that Francom’s online presence was as efficient and cutting-edge as the services they provide.
To further enhance Francom’s digital presence, we developed a custom 3D loop that would serve as a visual centrepiece on their website. This loop showcased Francom’s logo motif in ribbon form, with each ribbon representing a different service offering. The animation was designed to illustrate how these services come together in unison to form the larger picture—Francom’s brand mark.
This impactful element not only reinforced the brand’s identity from the moment visitors landed on the site but also provided a dynamic asset that could be repurposed for presentations, conference room screens, and other marketing materials. The 3D banner loop added a layer of sophistication and motion to the overall brand experience.
With minimal existing brand elements, we focused on refining and expanding Francom's visual language to ensure consistency and longevity. The final result was a website that not only streamlined user navigation but also enhanced engagement through visuals and interactive elements. The visual assets created for the website refresh were designed to be versatile and could be leveraged across all aspects of their brand, including client-facing documents, ensuring consistency and brand cohesion moving forward.
We were engaged to produce video content that would highlight Francom’s client success stories. These case study interviews provided an opportunity to showcase Francom’s impact on its clients, reinforcing their expertise and reliability in the industry.The first success story video set the tone for future productions, establishing a clear visual and narrative style that would be carried forward in subsequent case studies. Through high-quality cinematography and strategic storytelling, we helped Francom communicate the real-world benefits of their services in an authentic and compelling way.
