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Apricity The Label, a new luxury lifestyle brand, aimed to make a bold entrance into the high-end market. Entrusted with this vision, The X/OVER Agency crafted a brand identity that would embody Apricity The Label's refined aesthetic across every touchpoint.

Services Engaged

Branding + Design

Website Design and Development

Content Creation

Graphic Design

Product Photography - Josiah Arangel

Lifestyle Photography - Daniel Nadel

Cinematographer - Will Braden

Stylist - Rebecca Alonzo

3D - Fabian Luzardo

Project Details

The X/OVER Agency collaborated with Apricity The Label to craft a luxury brand identity that stands out in a minimalistic market. From designing a unique identity and cohesive brand design to creating premium content and an e-commerce website, we ensured every touchpoint reflected Apricity The Label's refined aesthetic, building a sophisticated brand experience that resonates with their target audience.

The Client

Apricity The Label is a luxury lifestyle brand that specialises in timeless, high-quality garments and accessories. Rooted in elegance and simplicity, the brand focuses on creating pieces with a minimalist aesthetic and commitment to quality and style. Apricity The Label offers thoughtfully crafted collections, catering to individuals who appreciate refined, lasting fashion essentials.

In our collaboration with Apricity The Label, we took on the full scope of brand design to build a sophisticated identity for this luxury lifestyle brand. The process started with developing a unique logo and visual framework, carefully curated to set Apricity The Label apart in a high-end market. We crafted a logo that served as a visual anchor. Designing a logo that resonates with a sense of exclusivity while standing out in a minimal brand ecosystem, we ensured Apricity The Label would attract its target audience. Through a mix of minimal design elements, muted tones, and high-end appeal, we established a brand presence that captures the refined luxury consumers expect.

Our team was involved in the direction and production of tailored social media content. This content embodies the essence of Apricity The Label, appealing to a luxury-focused audience. By optimising every facet of the brand’s digital presence, The X/OVER Agency has crafted a brand identity that communicates exclusivity and quality, helping Apricity The Label make an impactful entry into the luxury lifestyle market.

Beyond brand design, we extended our expertise to content creation across both digital and physical assets. This included graphic design for garment tags, packaging, and printed materials, all designed to seamlessly integrate with Apricity The Label's luxury appeal. Each piece was tailored to enhance the customer experience, reinforcing the brand's refined aesthetic at every touchpoint.

Our content creation included  product photography, which is essential for luxury brands aiming to showcase quality. Through styled product shots, we captured the details and craftsmanship of each piece, conveying Apricity The Label's brand ethos visually and establishing a cohesive, sophisticated and structured look across all digital and print platforms.

To complete the brand experience, The X/OVER Agency handled the design and development of Apricity The Label's e-commerce website, aligning it with the brand’s high-end image while ensuring a user-friendly shopping experience. Our web design focused on creating a seamless online journey where every feature was crafted to embody luxury and provide a smooth experience for users. The website also serves as a dynamic platform for Apricity The Label's evolving brand story, incorporating engaging content that appeals to its target audience.

"Eze brought everything I wanted to life plus more. He is incredibly talented and an asset rare to find in business. Being the perfect balance of creativity and professionally, the amazing work he did for me was a huge element of the brand's success. I couldn't recommend him enough, his work is truly an investment to any business."

River Blahuta, Founder / Apricity The Label

The Outcome

With our expertise in brand design, content creation and web design, we delivered a cohesive brand that reflects Apricity The Label's position as a standout in the luxury lifestyle market.

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