Social Pinpoint
Apricity The Label, a new luxury lifestyle brand, aimed to make a bold entrance into the high-end market. Entrusted with this vision, The X/OVER Agency crafted a brand identity that would embody Apricity The Label's refined aesthetic across every touchpoint.
Services Engaged
Website Design and Development
Product Photography - Josiah Arangel
Lifestyle Photography - Daniel Nadel
Cinematographer - Will Braden
Stylist - Rebecca Alonzo
Project Details
The X/OVER Agency collaborated with Apricity The Label to craft a luxury brand identity that stands out in a minimalistic market. From designing a unique identity and cohesive brand design to creating premium content and an e-commerce website, we ensured every touchpoint reflected Apricity The Label's refined aesthetic, building a sophisticated brand experience that resonates with their target audience.
The Client
Apricity The Label is a luxury lifestyle brand that specialises in timeless, high-quality garments and accessories. Rooted in elegance and simplicity, the brand focuses on creating pieces with a minimalist aesthetic and commitment to quality and style. Apricity The Label offers thoughtfully crafted collections, catering to individuals who appreciate refined, lasting fashion essentials.
Our team was involved in the direction and production of tailored social media content. This content embodies the essence of Apricity The Label, appealing to a luxury-focused audience. By optimising every facet of the brand’s digital presence, The X/OVER Agency has crafted a brand identity that communicates exclusivity and quality, helping Apricity The Label make an impactful entry into the luxury lifestyle market.
Beyond brand design, we extended our expertise to content creation across both digital and physical assets. This included graphic design for garment tags, packaging, and printed materials, all designed to seamlessly integrate with Apricity The Label's luxury appeal. Each piece was tailored to enhance the customer experience, reinforcing the brand's refined aesthetic at every touchpoint.
Our content creation included product photography, which is essential for luxury brands aiming to showcase quality. Through styled product shots, we captured the details and craftsmanship of each piece, conveying Apricity The Label's brand ethos visually and establishing a cohesive, sophisticated and structured look across all digital and print platforms.
To complete the brand experience, The X/OVER Agency handled the design and development of Apricity The Label's e-commerce website, aligning it with the brand’s high-end image while ensuring a user-friendly shopping experience. Our web design focused on creating a seamless online journey where every feature was crafted to embody luxury and provide a smooth experience for users. The website also serves as a dynamic platform for Apricity The Label's evolving brand story, incorporating engaging content that appeals to its target audience.
