The X/OVER Agency was engaged by Focus Network to reimagine their existing brand identity, aligning their visual strategy to reflect a broader range of service offerings and a refined, professional presence. We began by analysing Focus Network’s core values and new services, enabling us to create a cohesive brand identity that would appeal to both entrepreneurs and senior executives. By integrating approachable elements with a polished aesthetic, we ensured the brand could maintain authority within its industry while also being accessible to a diverse clientele. This balance was essential to positioning Focus Network as both innovative and credible, appealing to a sophisticated audience.