Watersedge

Re-brand of events space located within the iconic Campbell's Stores, located in The Rocks, Sydney.

The newly created Brand must also include a functional application to identify the Events Space within a multi-faceted precinct with many existing food and beverage offerings. Operated by The Venues Collection, it was imperative that we incorporated the collective’s strict ethos of exquisite service, high quality food and beverage and effortless organisation delivered by teams of highly trained staff. Speaking to both Corporate and Social Markets, we tailored a Brand that invites accessible luxury and is fluid to the needs of the consumer.

Services Engaged

Branding
Design
Content Development
Photography
Videography

Project Details

Developing a consumer facing identity that harnessed the combined heritage of both the Watersedge name and the Campbell's Stores iconic history within Sydney, whilst providing a functional approach of identifying the events space within a multi-faceted precinct with many existing food and beverage offerings.

The Client

Watersedge is a premium event space, located within the iconic heritage building, Campbell's Stores. Overlooking Sydney Harbour, Watersedge is the perfect destination for any event that invites luxury and a flair for good taste.

What is Watersedge?; Workshopping pain points, existing perceptions and namesake heritage, we developed and executed the new look for the Watersedge brand, executing a fresh Logo, Identity and Brand Guideline to inform future brand activations.

Look & Feel; The mission was to portray accessible luxury, for every market. Through identification of the core target demographics we designed a persona that was fluid and approachable for every consumer application.

Content Development; with every new brand, comes a content overhaul. Understanding the need for digital marketing and sales content, we engaged our Photography and Videography partners to capture a full catalogue of content, highlighting key messaging that will translate across owned channels.

The Outcome

A newly formed Watersedge Brand, inclusive of Logo, Guidelines and Digital Content Catalogue, that provided a clear understanding of product within a complex precinct structure.

Operated by The Venues Collection, it was imperative that we incorporated the collective’s strict ethos of exquisite service, high quality food and beverage and effortless organisation delivered by teams of highly trained staff. Speaking to both corporate and social markets, we tailored a brand that invites accessible luxury and is fluid to the needs of the consumer.